Senior SEO &
Content Strategist

Built and ran a holistic SEO and content programme from the ground up. Led a cross-functional site overhaul, ran a site-wide JSON-LD schema project that won Google sitelinks for branded queries, and established the brand as a thought leader on GPU selection, cost-efficiency, and AI infrastructure.

Built the SEO function and owned the end-to-end program. Moved to a semantic-first content strategy powered by a custom entity-salience crawler and Nomic Atlas vector maps, shipped a site-wide schema program that lifted CTR on Google and Bing, and built a proprietary LLM-visibility tracker to measure surfacing across ChatGPT and Perplexity — all despite niche-wide click declines from AI Overviews.

Exceeded lead and traffic goals with novel organic tactics and rigorous testing, applying differentiated strategies for each funnel stage. Conceived and launched an online legal dictionary that generated over 20,000 clicks within four months.

Led content and SEO for Web3 clients including ZPrize, Halborn Security, and Osmosis. Pioneered developer-focused content strategies — including a first-of-its-kind GitHub and Stack Overflow optimization program — to rapidly scale developer acquisition and retention.

Shaped content strategy through market and competitor research, then implemented SEO best practices across web, blog, social, and email. Mentored a team of writers and designers to produce high-impact content that grew brand recognition.

Created technical articles on cryptocurrency and blockchain, coordinated content formats and distribution, and identified growth opportunities through multi-channel content marketing.